Sandvik Coromant is the world’s leading manufacturer of cutting tools and tooling solutions for the metalworking industry. Equation has supported Sandvik Coromant’s marketing teams across seven European markets (Belgium, France, the Netherlands, the UK, Italy, Spain and Turkey) for over 15 years, working as an external strategic and creative partner alongside internal marketing and digital specialists.

Our work covers brand awareness, product launches and ongoing digital activation. Campaigns are built around a consistent strategic framework and adapted to each market, from creative concept and content production to Meta, LinkedIn and search campaign management, in both awareness and conversion objectives.

Equation’s role spans campaign strategy, creative development, asset production and digital campaign management across the full product and training portfolio.