For over 7 years, Equation has supported Bentley Brussels across film and print production, digital strategy and community management and customer experience activations.
The Bentayga Belgian Equestrian Collection campaign is one example of that collaboration, from creative concept to full production and media deployment.

Product launch print ad

A teaser-to-launch film strategy

The launch was preceded by a series of short teaser films, each revealing a detail of the Bentayga without naming it

Parallel – the brand film

The film draws a visual parallel between the equestrian world and the Bentayga, scene by scene. the same materials, the same precision, the same standard.

Social activation

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Bentley Brussels is the official Bentley retailer in Belgium, represented by D’Ieteren Automotive with showrooms in Brussels, Antwerp and Knokke. Equation has supported Bentley Brussels for over 7 years across film and print production, digital strategy and community management and customer experience activations, working as a creative partner on both campaign and brand initiatives.
The case presented here is the launch of the Bentayga Belgian Equestrian Collection, a limited edition of ten bespoke Bentayga V8s by Mulliner, created in partnership with the Stephex Group to celebrate the world of show jumping in Belgium. Equation handled the full campaign scope from creative concept and copywriting to film production, print assets and media deployment.
The campaign was launched at the Brussels Stephex Masters and featured Belgian equestrian athlete Zoé Conter.