Meubles Belot is a Belgian furniture retailer established in 1899, with a 20,000 m² showroom in Soignies. Equation was commissioned for a full-scope campaign targeting the custom-made storage department, which had experienced four consecutive years of decline.

Our mission covered the entire communication chain, from strategic positioning and creative concept to asset production, digital campaign management and performance tracking. The campaign ran across paid social, search advertising and a dedicated landing page with dynamic content adapting to each user’s search query.

The work demonstrates Equation’s ability to handle retail briefs combining brand awareness and direct conversion objectives, with a clear funnel from first contact to showroom appointment.